The Club at Admiral’s Cove
This award-winning Platinum Private country club ranks in the top 4% of America’s 5,000 private clubs. With a 45-hole championship golf course, 12 tennis courts, 56-slip marina, and premium fitness, salon and spa facilities, The Club at Admirals Cove has remained at the forefront of luxury lifestyle and recreation since it’s opening in 1986.
Working closely with the Club’s leadership team, a multi-angle approach was developed to improve guest experience and profitability of the Club’s Spa & Fitness operation, increasing spa, fitness center and retail revenue streams through focused business development and expanded offerings.
Business direction was focused through the creation of a Mission Statement, and standard operating procedures, job descriptions and training programs for all Spa & Fitness positions were created.
The spa menu of services was expanded to include signature treatments; product lines were extended, retail marketing plans were developed for new products, and fitness seminars were added to enhance the Club’s programming.