Elizabeth Arden Spas, Inc.
A prestigious industry leader, Elizabeth Arden Spas offers “best-in-class” spa and salon services at freestanding and upscale resort and hotel locations in major markets throughout North America. Operating under the “Elizabeth Arden Red Door Spas” and “Mario Tricoci” brands, Elizabeth Arden Spas is among the most recognized brands in the global spa industry.
An in-depth market research and feasibility study was conducted for active aging market capture, focusing on the motivations and consumer habits of active older adults from the dual standpoints of individual consumers and the living communities who serve their needs.
Marketing and sales of Elizabeth Arden Spas, day spa group packages with maximum appeal to seniors was developed and implemented. With a focus to the Active Aging Communities, Independent and Assisted Living Communities and Continuing Care Developments, the program was well received.